The Indian Public Library Movement (IPLM)in collaboration with the Department of Mass Education Extension and Library Sciences, Government of West Bengal organized the Second Training of Master Trainers on Library Management, Customer Service, Marketing and Promotion from 15th to 18th March, 2018 at the State Central Library, Kolkata. The training saw participation of 30 master trainers spread across all Districts of West Bengal. Dr. Vignesh Sornamohan and Mr. Ajaz Lone from IPLM, Mr. Gopal Mohan Shukla from Allahabad Public Library and Mr. Parthasarathi Das from National Library acted as resource persons of the training programme.
On Day 1 of the programme, the participants recapped the learnings of previous training programme conducted in June 2017 facilitated by Dr. Vignesh and a group activity was conducted to understand the challenges faced in library management i.e. Staff, Readers, Collection and Infrastructure. Mr. Gopal Mohan Shukla shared practical solutions to library management from his experience in managing Allahabad Public Library.
The second day of the programme focused on importance of tracking the library’s performance and take informed decisions. The day also saw presentation on the efficient customer service and do’s and don’ts of customer service. The participants performed a role play in handling the difficult situations faced by library users.
On Day 3, the participants undertook a field study to the South 24 Parganas District Library. The participants were divided into four groups and they studied the library from four different perspectives namely, i) Staff, ii) Readers, iii) Collection Development and iv) Infrastructure. After their visit, the participants made their presentation on the respective findings.
The day 4 saw the presentation on various techniques of library marketing and promotion. After this session, the participants developed a Library Development Plan for South 24 Parganas District Library. The participants gave good feedback for the overall training programme. The programme ended with a certificate distribution by Mr. Mritunjoy Mitra, Nodal Officer – Model Libraries Programme, Dr. Vignesh and Mr. Parthasarathi Das.